Kisumu Bike Club Logo Design and Branding
A bicycle club was started in Western Kenya and needed a corporate design. Their focus was on educating others on traffic rules, road safety and bringing people together.
The logo is a combination of several elements. Since the club is new, the logo should be especially easy to identify. It is a combination of the bicycle shape, a wheel and road signs, as well as the initials KBC for Kisumu Bike Club. It is constructed from a grid of circles. The colours were picked for high visibility and contrast, reflecting the road sign look.
If you are planning a trip to Lake Victoria in Kenya and would like to go on a ride with the locals, get in touch with them.
The logo in use. Materials designed and adapted by club members.
